Top fairs in the world and relevant conventions are definitely places where your company should be present with your products and services. There is no dilemma that investment like this is more than justified. What exactly is the issue when it comes to fairs and conventions?
We must not forget that when the fair is finished we need to include necessary resources to analyze accomplished results, visitors need to be contacted and follow up strategy needs to be created.
Considering that the main issue for most of local sales and marketing teams do not align with problems of fairs and conventions (most of all because of the lack of funds) XSell offers support in each phase:preparation phase, organization and realization of fair/convention activities. XSell delegates member of the expert team with goal to optimize commercial approach and control key sales activities. Beside that, our clients have the option to choose strategic preparation service for fair representation and follow-up strategies which are actually crucial for success on fair/conventions.